Business development · New business creation · Strategic partnerships

Building robotics business across Europe and China.

I'm Bob Cheng. I connect European customer needs with Chinese engineering, manufacturers and supply chains. My robotics background, native Mandarin and experience living and working in Canada and Europe help turn those needs into technical requirements, supplier discussions and pilot plans.

Based in Sweden. I co-founded Marine Thinking and helped build its business from scratch. My work at UBTECH deepened my understanding of humanoid robotics, embodied AI and how to assess their fit for industrial workflows.

Lomma, southern Sweden · Near Copenhagen

Bob Cheng using a handheld remote controller beside the water, with the AVATAR boat in the background
Robotics in the fieldOperating a boat by remote control during fieldwork.Explore the field experience ↗

For founders & business leaders

Where my experience can help.

01 · Build a new business

Can you move from an opportunity to a business?

Marine Thinking is an example of a business I helped build from scratch as a co-founder: turning customer needs into technical solutions, proposals and international project delivery. I previously founded and managed a robotics and IoT business in Beijing.

From scratch: the Marine Thinking story ↗

02 · Connect Europe and China

Can you bridge customers and manufacturers?

I combine native Mandarin and a technical background with experience living and working in Canada and Europe. I turn customer workflows into requirements for discussions with Chinese engineering teams and suppliers.

Customer discovery & supplier discussions ↗

03 · Connect business and engineering

Can you test whether an idea is practical?

I work across commercial questions and hands-on integration. My Marine Awareness prototype brings LiDAR, a camera, an IMU and a ROS mapping pipeline together; product design and marine validation are next.

Working prototype & next validation ↗

Selected evidence

Experience you can examine.

All cases & current stages ↗

Skills & experience

Commercial conversations.
Technical understanding.

I connect commercial, engineering and operational discussions across European customers and Chinese manufacturers. Native Mandarin and hands-on technical experience help me discuss supplier capabilities, system interfaces and validation needs directly; my Canada and Europe experience supports international collaboration.

HubSpot & commercial workflows · Humanoid robotics & embodied AI · ROS & robotics software · Embedded systems · Linux & prototype operation · Industrial & marine integration · AI-assisted execution

Explore tools, skills & career experience ↗

Tools & AI

From research to a practical next step.

For a business development team or a new venture, this creates a consistent way to qualify opportunities, expose missing evidence and prepare the next customer conversation.

Let’s talk

A new market.
A new business.
A useful next step.

Open to business development, new business leadership and founder/co-founder opportunities compatible with a Sweden base. Available for international travel.

cxg111@hotmail.com

Lomma, southern Sweden · Near Copenhagen